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Explaining the Importance of Property Insurance with Your Customers


March 6, 2019

Often, homeowners do not understand the importance of property insurance. Or in other cases they have coverage, but it is not enough. Under coverage or no coverage can put property owners in a bind, making them scramble to find living arrangements or make ends meet. As you work with your clients, make sure they know how important it is to insure their properties to avoid devastating situations. 

Reasons Homeowners Need Property Insurance


While a large percentage of homeowners have insurance, not all do. Or others choose the minimum amount needed. Those with a mortgage, especially first-time home buyers, are required to have property insurance as a stipulation of their mortgage. They will inform the person the amount needed in the event of an accident or total loss. This insurance will not only replace items that have been destroyed but provide funds for those who have been displaced. In addition, it can help homeowners with basic living expenses for clothing, hygiene essentials, and more. 

Common Events


There are a variety of scenarios that lead to homeowners needing to use their insurance. Some of the most common ones across the United States include: 
  • Fires
  • Floods
  • Earthquakes
  • Hail
  • Hurricanes
  • Landslides
  • Theft
  • Tornadoes
  • Wind

It is important to point out to customers that property insurance isn’t one-size-fits-all. As you discuss with them their options, be sure to ask them if they would like to purchase additional coverage for what is not covered in the standard policy. For instance, many insurance plans do not cover flooding or earthquakes. Even for homeowners that are not in flood zones, it is essential to explain the risks to help customers make informed decisions with their dollars. 

Tips for Marketing to Customers


As you speak with your customers on their property insurance, there are a few approaches you can take. For starters, provide information on their current coverage or set up a time to talk with them about coverage on a new home. A great way to start this conversation is through email campaigns and calls. To search for additional business, digital advertising on Google or Facebook are great ways to capture new customers. For existing customers, prior to sending updated information and pricing on coverage, create an easy-to-understand guide that maps out existing benefits and additional opportunities for coverage. This includes explaining risks in their area. A great way to earn business is to make yourself a subject matter expert to customers. When they know they can rely on your business to give honest and helpful advice regarding the importance of property insurance, they will be more open to purchasing additional coverage in the future.

Give your customers excellent customer service in the event of a damage claim by using Aspen Claims Service. We are a claims adjusting firm that specializes in residential and commercial property loss all across America. Adjusters are available 24 hours a day, seven days a week throughout the continental United States. See how we can help your insurance company and contact Aspen Claims Service today.